Your commercial execution team on the ground.
Ocethea helps industrial B2B companies from the European Union, the UK and North America grow across France, Spain, Portugal and selected Southern European markets without building a local sales team first.
We prospect, qualify, follow up, support distributors and move opportunities forward in the buyer’s language and business culture.
Built from international commercial experience, not from theory.
Ocethea was founded by Paulo Lopes after more than 15 years working across international B2B sales, partner management and market expansion.
The lesson was clear: international growth rarely fails only in strategy. It usually fails in the daily commercial work between headquarters and the local buyer — the calls, follow-ups, meetings, partner conversations and decisions that move opportunities forward.
Ocethea exists to fill that execution layer for industrial companies that want to test or reinforce France, Spain, Portugal and selected Southern European markets before committing to a permanent local team.
A track record built in real markets.
Ocethea’s operating logic comes from years of cross-border commercial work: international buyers, distributors, partners, trade shows, complex sales cycles and local execution gaps.
Less PowerPoint. More execution.
Ocethea is built around a simple belief: market expansion becomes real only when someone consistently moves the market forward.
Operator-led
We make the calls, run the meetings, follow up on opportunities and support partner conversations. Strategy matters, but execution creates movement.
Local fluency
Commercial work is done in the buyer’s language and rhythm. Translation is not enough; local trust and follow-up discipline matter.
Visible activity
ArianePro gives clients visibility over target accounts, meetings, pipeline, partner activity and next steps.
From ambition to market movement.
Local prospecting
Target-account identification, outreach, qualification and meeting generation in France, Spain and Portugal.
Partner activation
Distributor, agent, integrator and reseller conversations that are structured, followed and visible.
Trade show follow-up
Structured 48-hour and 90-day follow-up so event interest does not disappear after the fair.
ArianePro visibility
Pipeline, meetings, actions and next steps visible to headquarters while execution happens locally.
Focused on industrial B2B sectors where local execution matters.
Intralogistics & warehouse automation
Storage systems, conveyors, sortation, AGVs, AMRs, WMS/WCS, picking technology and material handling solutions.
Packaging, processing & PPWR
Packaging machinery, end-of-line, processing, automation and related industrial solutions requiring local commercial follow-up.
HVAC, heat pumps & energy efficiency
Technical manufacturers where installers, engineering firms, distributors and project buyers require local trust.
Commercial execution and technology infrastructure.
Paulo Lopes
Leads Ocethea’s commercial execution model, with 15+ years of international B2B sales, partner management and expansion experience across 30 countries.
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Giuseppe Sciume
Leads the product and technology layer behind ArianePro: systems, automation, infrastructure and the visibility environment that supports client execution.
Connect on LinkedInWant to know whether Ocethea can help your company grow in France, Spain or Portugal?
Tell us your sector, target country and what is currently blocked. We will tell you whether Ocethea is a good fit and what the first practical step should be.