deciding which segments to prioritise;
B2B MARKET DEVELOPMENT · SPAIN · PORTUGAL
We turn the Iberian market into qualified sales opportunities.
Ocethea works as an outsourced market development and sales execution team for international manufacturers of machinery, equipment and technical B2B solutions. We identify the right companies, find the decision-makers, contact the market, qualify needs and help move opportunities forward.
MarketSpain · Portugal
Credibility strip
15+ years of international sales experience
Professional experience across 30 countries
Five working languages: English, Spanish, French, Portuguese and Italian
Operational focus: Spain and Portugal
From a market to a real sales opportunity
A company may have a strong product, established references and international experience. Even so, entering Spain or Portugal requires practical work:
identifying the companies with the strongest fit;
finding the people involved in the buying decision;
contacting the market;
understanding the current situation in each account;
identifying needs, projects and objections;
securing meetings;
following up until a clear next step is agreed.
Ocethea takes responsibility for that work.
What we do
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OCETHEA
Define the target
Product, applications, market, segments, company profile, decision-makers and opportunity criteria.
Build and prioritise target accounts
We review an existing database or build a new one. We validate companies, remove poor-fit accounts and establish priorities.
Identify decision-makers
We find the people who buy, specify, use or influence the solution.
Contact the market
Telephone, email, LinkedIn, structured follow-up, online meetings and, when required, in-person visits.
Qualify
We confirm the current situation, requirements, suppliers, projects, openness to change, stakeholders and next step.
Secure meetings and opportunities
Each meeting is supported by sales context: company, contact, requirement, objections and recommended follow-up.
Help move opportunities forward
We can take part in meetings, site visits, demonstrations, proposal follow-up and coordination with distributors or local teams.
Markets where we add the most value
Electrification & Critical Infrastructure
We help international manufacturers of electrical equipment and critical-infrastructure solutions identify projects, system integrators, specifiers, distributors and industrial end users in Spain and Portugal.
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Automation & Intralogistics
We work with manufacturers of solutions for automating factories, warehouses and internal material flows, identifying operators, integrators, OEMs and projects with a clear need for productivity, capacity or safety improvements.
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Water, Recycling & Industrial Processes
We help manufacturers of environmental technologies and process equipment identify operators, engineering firms, system integrators and industrial plants with specific requirements in Spain and Portugal.
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Packaging & End-of-Line Automation
We help manufacturers of packaging machinery and systems identify production sites, integrators, OEMs and productivity-improvement projects in Spain and Portugal.
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HVAC & Industrial Refrigeration
We work with manufacturers of HVAC, ventilation and industrial refrigeration solutions that need to reach engineering firms, contractors, distributors, operators and industrial users in Spain and Portugal.
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Technical Building Systems & Infrastructure
We help manufacturers of technical products and systems for buildings and infrastructure identify specifiers, contractors, installers, distributors and projects in Spain and Portugal.
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Industrial Components & OEM Solutions
We help manufacturers of components, subsystems and auxiliary equipment identify OEMs, machinery manufacturers, system integrators and distributors with a genuine ability to incorporate their solution.
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One methodology, adapted to your situation
Select the situation closest to your current position
How Ocethea responds
No local presence
We validate the market and develop the first opportunities before the client creates its own local structure.
How Ocethea responds
Existing sales team
We prepare accounts, identify decision-makers and create qualified conversations so the team can focus on progressing and closing opportunities.
How Ocethea responds
Distributor or local partner
We help increase channel activity, open target accounts and maintain consistent follow-up.
How Ocethea responds
A specific requirement
A country, region, company database, trade show, market segment or defined group of priority accounts.
What the client receives
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The client receives
a structured market map;
When Ocethea is a good fit
Switch perspective to see where there is a genuine fit
A good fit if you
sell machinery, equipment or a technical B2B solution;
want to develop Spain, Portugal or both markets;
need real sales activity, not data alone;
can respond to meetings and opportunities when they arise;
want a measurable process with continuous follow-up.
Probably not a good fit if you
only want to purchase a database;
want high-volume outreach without segmentation;
expect guaranteed sales before testing the product against the market;
do not have the capacity to respond to the opportunities generated.
Frequently asked questions
No. We can work with manufacturers without a local presence, existing subsidiaries, sales teams that need additional support or distributors that require more activity and follow-up.
Yes. We can review, validate, enrich, segment and prioritise it. We can also build a new target-account database when required.
We combine telephone, email, LinkedIn, online meetings, structured follow-up and in-person visits according to the project.
No. Industrial sales also depend on the product, pricing, lead times, the client’s technical capability and the investment cycle. We define objectives for activity, conversations, meetings, opportunities and commercial progress.
No. We can work within the client’s own systems. What matters is that the information, responsibilities and next steps are clear.
OCETHEA · SPAIN · PORTUGAL
Let us discuss your market development in Spain and Portugal
Tell us what you sell, which companies you need to reach and what is currently holding back growth in the Iberian market.
Discuss Your Project