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Industrial B2B sales execution · France & Iberia

Win industrial customers in Southern Europe without hiring a local sales team first.

Ocethea helps industrial OEMs from Germany, the Netherlands, the Nordics, the UK and North America turn interest in France, Spain and Portugal into real meetings, active pipeline and signed opportunities.

We prospect, qualify, follow up, support distributors and move opportunities forward in the buyer’s language and business culture.

15+ yearsB2B sales execution
30 countriesCommercial experience
2,500+Business meetings
5 languagesEN · ES · FR · PT · IT
Not a market report
We do the commercial work after the strategy is clear.
Not mass outreach
Target accounts, real conversations and structured follow-up.
Not a blind retainer
Activity, pipeline and next steps are visible in ArianePro.
Sector focus

Built for industrial companies selling complex B2B solutions.

Ocethea is especially relevant when sales require trust, technical understanding, local follow-up and multiple decision-makers.

Main focus

Intralogistics & Warehouse Automation

For manufacturers of storage systems, conveyors, sortation, AGVs, AMRs, WMS/WCS, picking technology and material handling solutions.

Best fit: OEMs looking for France, Spain or Portugal traction.
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Adjacent focus

Packaging, Processing & PPWR

For industrial packaging, end-of-line, processing and automation companies that need stronger local commercial follow-up in Southern Europe.

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Adjacent focus

HVAC, Heat Pumps & Energy Efficiency

For technical manufacturers entering markets where installers, engineering firms, distributors and project buyers require local trust.

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Water technology Smart manufacturing Industrial equipment Material handling Energy transition
The bottleneck

Most expansion projects do not fail in strategy. They fail in follow-up.

01

No local rhythm

Quarterly visits from HQ are not enough. Industrial buyers expect presence, trust and repeated follow-up.

02

Weak partner activation

Distributors and integrators rarely perform without structure, attention and commercial pressure.

03

Leads go cold

Trade shows and campaigns create interest. Without local follow-up, that interest disappears within weeks.

What we do

Commercial execution in the market, not from a distance.

Start with one focused project or use Ocethea as your outsourced sales presence in France, Spain and Portugal.

Core service

Outsourced Sales Execution

  • Target-account prospecting
  • Qualified meetings
  • Pipeline management
  • Commercial follow-up to signature
Projects

Partner & Distributor Search

  • Candidate mapping
  • Commercial fit checks
  • Introductions and meeting support
  • Partner activation follow-up
Events

Trade Show Follow-up

  • Pre-show target list
  • Multilingual representation
  • 48-hour follow-up
  • 90-day pipeline progression
How it works

A simple rhythm from first call to execution.

Step 1

Clarify

We review your market, sector, target accounts and current blockers.

Step 2

Scope

You receive a clear proposal: deliverables, timing, reporting and commercial logic.

Step 3

Execute

We start outreach, partner conversations, meetings and follow-up with weekly visibility.

Why Ocethea

What makes the difference in the market.

Beyond meetings and pipeline, we bring the judgement that makes commercial execution sustainable.

01

We execute. We do not just advise.

Calls, meetings, pipeline and follow-up. Strategy is part of the work, but the deliverable is real conversations and signed contracts.

02

Commercial fluency where it matters

English, Spanish, French, Portuguese and Italian at the negotiating table. Real commercial fluency, not translation.

03

Both sides of the table

We understand how a German HQ, a Dutch sales director, a Nordic committee, a British buyer or an Iberian distributor thinks.

04

Commercial-financial judgement

We look beyond meetings: margin, acquisition cost, channel economics, pricing and the real viability of market expansion.

ArianePro

Know what is happening in the market.

ArianePro gives clients visibility over activity, target accounts, meetings, opportunities, distributor actions and next steps.

Your data stays on our own servers â€” never on public cloud.
✦ArianePro

Expansion overview

Pipeline, meetings and activity across France and Iberia.

Live dashboard
Pipeline€24.8M
Meetings128
Active leads546
Pipeline+12.4%
Qualified
€7.6M
Proposal
€6.9M
Negotiation
€5.7M
Closing
€2.9M
MarketsFR · ES · PT
Fit

A good fit when you need real market movement.

Ocethea is for you if:

  • You sell industrial equipment, systems or technology.
  • You want growth in France, Spain or Portugal.
  • You need meetings, pipeline and partner activation.
  • You are ready to invest in serious commercial execution.

Probably not a fit if:

  • You only want cheap mass email outreach.
  • Your product is not validated in your home market.
  • You want a market test with no real budget or follow-up capacity.
Next step

Let’s see if Southern Europe is worth executing now.

In 30 minutes, we review your sector, target markets and current blockers. If Ocethea can help, we explain the most practical starting point. If not, we tell you directly.