
Paulo Lopes — Founder & Commercial Director
Leads market strategy, client relationships and sales execution. He is directly involved in project definition, qualification, meetings, site visits and follow-up of the main opportunities.
Ocethea was created to help technical manufacturers develop Spain and Portugal without relying solely on market studies, company databases or occasional visits from headquarters.
There is a considerable amount of work between identifying an attractive market and building real opportunities: selecting companies, finding decision-makers, calling, qualifying, meeting, visiting and maintaining follow-up.
That work is often split between headquarters, a distributor, a small subsidiary or people with other priorities. Ocethea provides structured execution and clear responsibility for commercial progress.
understand before contacting;
prioritise before increasing volume;
speak to the market, not only study it;
document responses and next steps;
measure conversations, meetings and opportunities;
maintain direct communication with the client;
work with a limited number of projects to preserve quality and agility.
more than 15 years in international sales and B2B business development;
professional experience across 30 countries;
ability to work in English, Spanish, French, Portuguese and Italian;
experience with sales teams, distributors, partners, trade shows and industrial accounts.

Leads market strategy, client relationships and sales execution. He is directly involved in project definition, qualification, meetings, site visits and follow-up of the main opportunities.

Responsible for ArianePro, digital infrastructure, the website, reporting systems and the technology that helps organise and visualise sales activity.
Ocethea works with a limited number of active clients. The objective is not to accumulate accounts, but to maintain product knowledge, responsiveness and continuity of execution.
When a project requires more capacity, we add operational support in a controlled way without losing commercial direction of the work.
Tell us what you sell, what you have tried so far and what you need to happen in the market.
Discuss Your Project