which architecture or solution the account currently uses
B2B MARKET DEVELOPMENT · SPAIN · PORTUGAL
Market development for electrification and critical-infrastructure manufacturers.
We help international manufacturers of electrical equipment and critical-infrastructure solutions identify projects, system integrators, specifiers, distributors and industrial end users in Spain and Portugal.
MarketSpain · Portugal
Manufacturers we can support
electrical distribution and control equipment
switchboards, enclosures and modular systems
motor control centre (MCC) systems
transformers and busbar systems
UPS, power-quality and power-continuity solutions
BMS, energy monitoring and energy-management systems
grid equipment and power electronics
cooling and technical infrastructure for data centres
Companies we can target
switchboard manufacturers and panel builders
engineering firms and EPC contractors
electrical and automation system integrators
specialist electrical contractors
data-centre and critical-infrastructure operators
industrial plants and investment teams
utilities and grid operators
electrical distributors with technical sales capabilities
Typical decision-makers and influencers
MarketDecision network
technical management
electrical engineering
project management
technical procurement
industrial management
facility and data-centre management
maintenance
business development and channel management
What we validate in the market
We do not simply confirm that a company exists. Through research and direct contact, we aim to understand:
which technical requirements and certifications apply
who specifies the solution and who purchases it
whether an expansion, upgrade or modernisation project is planned
which issues exist around price, lead time, support, flexibility or assembly
whether the account is open to evaluating an alternative
How Ocethea develops this market
1. Target definition
Application, segment, geography, account type, decision-makers and opportunity criteria.
2. Market mapping and prioritisation
Company identification, fit validation and a clear order of commercial priority.
3. Direct market contact
Telephone, email, LinkedIn, structured follow-up and confirmation of the correct stakeholder.
4. Qualification
Current situation, requirement, project, openness, stakeholders involved and agreed next step.
5. Meetings and site visits
Qualified meetings supported by account context, plus in-person visits when they can accelerate a specific opportunity.
6. Follow-up
Documenting responses, coordinating with the client or distributor and moving the account towards the next decision.
Typical project situations
market entry for a manufacturer without a local presence
identification of system integrators and panel builders
support for a distributor that needs to generate more activity
follow-up of projects and accounts with planned investment
visits to priority accounts and support through opportunity development
What the client receives
validated and prioritised target accounts;
identified decision-makers;
responses and account-by-account sales status;
requirements and objections;
qualified meetings;
opportunities and next steps;
learning on segments, applications and messages;
recommendations for continuation.
OC
OCETHEA · SPAIN · PORTUGAL
Let us discuss your electrical market in Spain and Portugal.
Tell us what solution you provide, which type of customer you need to reach and your current situation in Spain or Portugal.
Discuss Your Project